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Estonia’s biggest grocers deployed Cleveron grocery robots to hand over online orders

05.06.2020 | Cleveron, Cleveron 501, Coop, Selver, Prisma

Coop Estonia, Selver and Prisma are among the first in the world to deploy the robotic grocery pickup solution Cleveron 501 to deliver their online orders. The stand-alone units are installed in parking lots in Tallinn, near supermarkets, acting as a quick and convenient drive-through. Customers place the grocery order online, choose a suitable pickup time, receive an order code, and the grocery robot presents their order after the client enters the PIN on the user console.  

The deployment of grocery robots comes as online shopping has seen unexpected growth due to the pandemic, and research shows that shopping habits will most likely not return to the pre-pandemic situation. “We’ve always felt that e-commerce and online grocery shopping is the future, and that is why we created our grocery robot,” said the CEO of Cleveron, Arno Kütt. “The crisis brought the future to us sooner. We had a product which was just what the grocers needed and so we approached the Estonian grocery chains with an offer.”  

Kütt said that as the world slowly starts to re-open and recover, it looks like the situation is also improving for retailers. “We’ve seen a spike in interest for our automated click and collect delivery products, especially for the grocery robot. I have no doubt that soon we’ll see the grocery solution and our SME parcel locker everywhere. They are helping companies to serve their clients in this challenging situation businesses are facing.” 

Cleveron has clients all over the world, but the Estonian grocers stand out with their speed and openness to innovation. “Usually, negotiations take months. With Coop, Selver and Prisma the robot was up and running within two weeks of the first call,” said Arno Kütt. “Our supermarkets place great value on the customer experience and wanted to act fast to provide it.” 

First of the Estonian grocers to deploy Cleveron 501 was Coop Estonia. The Development Director Asko Pukk said that AI solutions are an integral part of today’s commerce. “The stores are becoming smarter, and the grocery robot can change the grocery game significantly in the near future. Just think about it – several thousand items available for you to pick up from a solution taking up only 25 m2. And the goods are stored in perfect condition both in the winter and summer. It is an ideal solution for overpopulated areas where there is not enough space, but also in rural areas which otherwise would not have such a selection available,” Pukk pointed out. 

All grocery robots are located in Estonia’s capital Tallinn, near the big supermarkets. Coop Estonia’s 501 is in Laagri, Prisma Peremarket is testing the solution in Lasnamäe and Selver in Peetri. The units are placed on a parking lot, easily accessible with a car. 

Cleveron 501 is a robotic online grocery delivery solution where clients can pick up their orders by entering on scanning the order code. With two temperature zones, it is suitable for storing both perishables and frozen goods. The easy-to-install stand-alone unit can be deployed anywhere – from business districts to villages or even used to open a beachfront store. In addition to Estonia, the Cleveron 501 is tested in Denmark, USA and UK. 

Cleveron is an Estonian technology company creating hardware and software for click and collect automation solutions for over 10 years. The parcel lockers and robots are used by clients all over the world, in North and South America, Europe, Middle East and New Zealand. Most known Cleveron’s product is Cleveron 401, aka the Walmart Pickup Tower.

Photo:  Hendrik Osula | Selver

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