Danish hypermarket chain Bilka (Salling Group) was the first company to deploy the Cleveron 501 grocery robot for commercial use. Retail expert Flemming Birch stated it might turn the grocery industry upside down as grocery robots allow entering new cities without building brick-and-mortar stores, giving the grocer a competitive advantage.
As the Planning Act has made it impossible for Bilka to build new stores in Denmark, the company is preparing to expand its footprint to new cities with Cleveron's grocery robots. The robotic grocery containers can be deployed in residential areas, near subway or gas stations, where customers can conveniently pick up their online-ordered groceries.
Salling Group is investing DKK 500 M into the development of online platforms to boost online grocery sales, which has grown significantly, as the coronavirus hit Denmark. Cleveron's grocery robots are a part of the investment with Bilka already testing the Cleveron 501. "I think we can use the word gamechanger. It is a huge investment and one of the biggest in the entire group. Online food sales will be a key element in our future strategy," commented Thor Jørgensen, Director of E-commerce at Salling Group on the group's investment plans.