Why a Retail Driven Open Network is your new Revenue Stream

Listen to the conversation between Fredrik Fenberg, Head of New Sales at Cleveron and Sofie Pettersson, Head of Parcel Solutions at ICA for an exclusive discussion on the shift from "good enough" logistics to a Last-Mile breakthrough: the Retail Driven Open Network.
Fredrik Fenberg and Sofie Pettersson
Why a retail driven open network is your new revenue stream

From Cost to Profit

How ICA transformed their stores with Retail retail-driven open network, and you can too

Get an exclusive look at how Sweden’s leading retailer took back control of their floor space.

Learn how ICA moved away from carrier-owned “closed” walls to a Retail-Driven Open Network (RDON) — a model where the retailer owns the infrastructure, the data, and the customer relationship.

Key takeaways

  • Learn why the future belongs to “Open” networks that allow any courier to deliver to your own branded hub.

  • A look inside ICA’s 150+ location rollout using our robotic and modular solutions.

  • Why 9 out of 10 users prefer a single “Open” service point over hunting for multiple carrier-specific lockers.
90%

ICA's customers want their grocery store to offer parcel services.

~10

second pickup from the parcel solution.

70%

customers list ICA as the top choice for groceries and parcel pickup.

150+

live ICA locations with RDON.

5+

years trust from ICA on RDON.

We're live with 150+ locations with ICA

For ICA, this transformation rests on these four pillars:

Centralised software

Using the Ingrid platform as the heart of the operation, connecting all carriers via standardised APIs and simple protocols.

Smart Storage

Cleveron’s robotic solutions turn empty ceiling space into storage. They also keep stock ready in the warehouse to refill the machines the moment a slot opens up.

Revenue Space

By moving parcels into robots and lockers, retailers free up floor space for their primary purpose: selling goods.

Operational efficiency

Staff use a single, unified system to scan and manage every parcel, regardless of which major carrier delivered it. Also resulting in less training resources.

So how does RDON work?

A Retail-Driven Open Network (RDON)is an open, carrier-agnostic ecosystem in which multiple logistics providers share a single physical and digital infrastructure managed by a retailer.

Rather than hosting several proprietary, carrier-specific locker systems that clutter floor space and confuse staff, the retailer takes ownership of the process by implementing a single, unified hardware and software solution.

 

The RDON model relies on three core pillars to streamline the last mile:

 

  1. Centralised digital infrastructure: A unified software platform, Ingrid acts as the heart of the system, connecting various couriers through standardised APIs into one interface.
  2. Automated hardware: High-capacity parcel robotics solutions, like Cleveron 402 and Cleveron 403, or lockers, enable the retailer to manage thousands of parcels efficiently while utilising otherwise wasted space near the ceiling.
  3. Unified operations: Store staff only need to learn one system for scanning and handing out parcels from any carrier, significantly reducing the burden of training and daily management.

 

By driving the process, retailers transform a logistical challenge into a powerful customer service tool that increases footfall and drives significant upsell.

 

Let’s talk