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Piia Bergstein

etisalat by e&, SPAN, and Cleveron collaboration: Revolutionized Retail Experiences

Cleveron is excited to announce its involvement in the transformation of retail for etisalat by e& store EASE.

Cleveron, a tech company specialised in creating robotic parcel solutions to automate last-mile click and collect, is excited to announce its involvement in the transformation of retail for etisalat by e&. Cleveron and SPAN, a prominent systems integration innovator, have played a fundamental role in the establishment of the EASE (Etisalat by e& Autonomous Store Experience), the world’s first AI-powered autonomous telecom store for etisalat by e&, raising the bar for customer convenience in the retail sector.

etisalat by e& embarked on a mission to overhaul the in-store retail experience, with a primary focus on creating autonomous stores that grant customers access to telecom services without the need for agent interactions.

In this innovative initiative, etisalat by e& joined hands with SPAN to seamlessly integrate Cleveron parcel robots into its systems. This integration has streamlined the entire process through SPAN’s proprietary S4-Inventory module, effectively linking etisalat by e&’s system with Cleveron’s backend system.

Cleveron’s Board Member, PhD Ott Pabut, says: “We are thrilled to collaborate with industry leaders like etisalat by e&, who are dedicated to offering their customers cutting-edge innovative solutions. Retail experience with no queues and inconveniences is the new norm. At Cleveron, we strive to create comprehensive solutions that maximise efficiency while providing seamless digital interaction for consumers. Together with etisalat by e& and SPAN Group, we bring that vision to Dubai as a group of like-minded industry innovators.”

Mr. Elias Bitar, SPAN’s Product Manager, highlights the benefits of this innovative solution: ‘’The Cleveron Smart Dispensing System (SDS) ensures a swift and efficient fulfilment process, allowing etisalat by e& customers to effortlessly collect their ordered items from the SDS dispensing window following their recognition by an advanced facial recognition system or using customer EASE QR code. The Cleveron parcel robot offers a personalised and secure experience, while its internal robotic handling unit retrieves and delivers orders within seconds, optimising the retail process for a seamless and efficient customer journey.’’

This groundbreaking collaboration between etisalat by e&, SPAN, and Cleveron represents a significant leap forward in customer-centric retail experiences. It offers unparalleled convenience, efficiency, and security to etisalat by e&’s valued customers, setting new standards for retail in the telecommunications industry.

About etisalat by e&:
‘etisalat by e&’ embodies the telecom arm of e& in the UAE, with a mission to maximise stakeholder value, deliver an unparalleled customer experience and optimise business performance for sustainable growth and success. Leveraging the latest world-class technologies, etisalat by e& will grow core and digital services, enriching consumer value propositions with digital services catering to new consumer lifestyles and emerging demands beyond core telecom services, including health, insurance and gaming. etisalat by e& will continue to act as a trusted partner to enterprises in meeting their connectivity needs and beyond. Bolstering its leadership position as a digital telco that champions customers in a hyper-connected digital world, etisalat by e& will pivot the new sustainable demand into future spaces such as private networks, autonomous vehicles and AI.

About SPAN Group:
SPAN is a leading consultant and solution provider of systems and equipment for your distribution centre, supply chain, and workplace requirements. Since 1989, SPAN has implemented innovative solutions to a wide spectrum of end users in the region, including but not limited to 3PL, FMCG, military & government, retail, healthcare, manufacturing, automotive and hospitality. SPAN has a multilingual team of over 300 members, a regional market presence – including the UAE, Lebanon, KSA and Qatar – and projects executed in over 20 countries around the world. SPAN strives to build long-term relationships by providing our customers with continuous and reactive support, not only through the life of the project but post implementation as well.

About Cleveron AS:
Cleveron AS is an Estonian technology company specialising in developing and producing parcel robots. With an extensive product portfolio, Cleveron empowers businesses to reduce last-mile delivery costs, optimise parcel operations, and enhance customer experience. Trusted by renowned global retailers and logistics companies, Cleveron’s reliable solutions have a proven track record of success. With machines deployed in 51 countries, Cleveron continues to drive innovation in automated parcel management.