Cleveron Global Virtual
Meetup 2020

Thank you for attending our event!

Well, we promised that this wouldn't be just another Zoom meeting with slides. We hope we delivered on that promise and that you enjoyed our event just as much as we did. If you weren't able to join us live then no worries - you have access to all the recordings.

 If you have any questions that weren't answered during the live stream, contact us at [email protected].

See you at the next event!

Rewatch the show

Cleveron 400-series demo and Q&A with Rasmus Sillamaa
Cleveron 501 demo and Q&A with Tanel Aruoja

Here are the answers to the questions asked by viewers during our Q&A sessions that we didn’t manage to discuss during the live stream.

Discussion with Indrek Oolup and Dr Ramesh Ratan  

Answers to the viewers’ questions are provided by Indrek and Ramesh.

How can Cleveron solutions be beneficial for large e-commerce players like Amazon or provide a competitive service?

Ramesh: Cleveron solutions (Pickup-Towers, Lockers, and parcel robots) have already proved beneficial for larger omni-commerce players (online as well as brick-and-mortar stores) like Walmart. Amazon is also becoming omni-commerce by building out physical stores’ capabilities (Whole Foods, Kohl’s partnership, etc.). Any “pure-play” e-commerce players still have to use physical facilities for pick-pack-distribute-retrieve – and Cleveron solutions can be very helpful there.

Indrek: Cleveron solutions could benefit Amazon and similar players the same way as other retailers – better control of delivery quality, better brand recognition, better handling of peak hours, lower operational costs.

Ramesh, you have cooperated with Cleveron and Walmart for years, what do you see to be Cleveron’s biggest competitive advantage?

Ramesh: People! As I said in our discussion, Nara Abbaszade who created the locker business for Bell & Howell, evaluated all potential partners and chose Cleveron because of 1) best quality (consumer furniture look and feel – not stamped metal like others), 2) best aesthetics and design, 3) Best innovation (e.g. dynamic volume optimization for variable size packages in parcel robots), but most importantly 4) best People – 1 to 3 all depend on 4, and that was what I valued most. 

Indrek: End-user driven product design and hands-on operational experience of the core team. We do not only know how to make great rally cars. We also know how to drive them.

Why only BOPIS? BOPOS » Buy Online Pickup OutSide?

Ramesh: At Walmart, we did both BOPIS and BOPOS. We had to build a special outdoor version of the pickup tower. I believe true omnichannel consumers will drive a rich mix of applications for BOPIS, BOPOS, buy-anywhere-have-it-delivered-anywhere, etc.

Indrek: As I stated during the panel as well, we believe that at the end of the day, the landscape of the last mile will become end-user driven. Consumers will be able to direct the parcels moving towards them according to their daily routes and how it suits them. E.g. today I prefer to pick up my online orders from the local retailer while doing my grocery shopping; the day after tomorrow I order all my orders (grocery and general merchandise) to my home address. Depending on what I’ll be doing, and what type of shipment I’ll be receiving, I will ask it to be left at my home locker or agree to a fixed time slot (max 15-minute window) to accept it personally. Based on this, we are also developing our product portfolio.

Do you see robotics being affordable for medium-sized companies?

Ramesh: Yes, like most technologies, robotics technology will find its own “Moore’s Law” like in semiconductors (performance/price doubles every 2 to 3 years), and this will drive wider and wider adoption till it becomes necessary to exist (not just competitive advantage). Key elements include standardized components and materials, interoperability between different suppliers, localized manufacturing/integration to eliminate shipping costs, etc.

Indrek: I agree with Ramesh, but additionally, it all depends on the parcel volume that is being handled. And while people get more and more used to robotics servicing them, plus people value their time more and more, I believe robotics will be used in other service transactions than just parcel delivery. Examples from practice are – vending, C2C parcel sending, collecting recyclable products (clothes, shoes, electronics), exchange point between auction site traders, merchandising. We believe that the only non-recoverable resource is time. People start to appreciate it more and more, especially when they are able to save minutes every day while doing auxiliary activities like picking up an item from somewhere.

Cleveron 501 demo

Viewers’ questions are answered by 501 product owner Tanel Aruoja.

How does the machine know that I’ve ordered ice cream and that it has to be put in the freezer?

The machine doesn't know that. Either the operator’s system via IT integration or operator’s associate or a courier has to tell that to the machine that this crate with this order consists of frozen goods, i.e. ice cream, and this has to be stored in the freezer section.

How do you implement AI technologies in these machines?

Probably the most significant and best example is the automatic calibration which we are about to release with the next upcoming version. The solution uses cameras and specific control points to calibrate the whole machine automatically. This decreases time and effort in the installation of the grocery robot.

What's the minimum capacity for the frozen zone?

Currently, the standard and only option with the M size model is that 25% of crates (30–32 pcs) are in the frozen zone, and the temperature holding has been tested in accordance with specific standards. We have also tested 12,5% frozen zone capacity (14–16 crates) temperature holding, but don't have the official report for that. We'll do the same with 37,5%. Everything else is based on request, and we will first test in-house to see if the temperature holding system works as it should.

Can the 501 be configured to be loaded from one end while customers can pick up from the opposite?

Unfortunately, this is not possible with the current Cleveron 501 as that would need a significant redesign. But that would be our next step. Not that it will necessarily be a designated loading area for the couriers, but something to double the insertion speed.

For additional information send an  e-mail 

Edith Väli

Chief Sales & Marketing Officer

E-mail: [email protected]